Branding

The Delta Sigma Phi Headquarters team strives to preserve its history, while creating an engaging experience built on the values of leadership, diversity and brotherhood. In order to stay true to the Delta Sig brand, it is important that everyone who (with permission) represents Delta Sig through all mediums, does so correctly and consistently. These guidelines represent the visual and written identity of Delta Sigma Phi, and just as we adhere to our values, so should we adhere to our guidelines.

A “brand” is the essence of an organization, the holistic and intangible collection of perceptions and feelings that people experience when exposed to it. The Delta Sigma Phi brand lives, changes and grows through the actions of every member on a daily basis.

On this page are the defined principles presented to each member during the Ritual. These principles, when applied correctly and consistently, are the key to making Delta Sigma Phi America’s Leading Fraternity in values and brand.

Brand Position

Delta Sigma Phi is a nationally recognized Fraternity built on the commitment of uniting men of exceptional character to respond to the needs and demands of our society. We develop meaningful lifelong bonds amongst diverse men, empowering them to grow and develop their values and leadership, inspiring them to positively impact the world, and emboldening them to always represent the sincerity of our purpose.

Your Chapter Designation

When referencing a member, their name, place of education, and initiation year should be included.

Example: John Doe, The Ohio State University ‘12

Both the institutional name and year of initiation should be italicized.

Negative Associations

To preserve the image of Delta Sigma Phi, and to fulfill our duty on campuses and in communities to
confront negative preconceived notions about the Greek community, it is our policy that the Delta Sigma Phi name, logo or any associated marks not be used in conjunction with:

• Depictions of alcohol, alcoholic beverages, related imagery or brands,
• Depictions of drugs, drug slang or paraphernalia,
• Depictions that demean minorities, ethnicities, cultures or religions, or depictions that promote the superiority of one over another,
• Depictions that demean men or women, are sexist or anti-feminist, or degrade gender or gender identity,
• Depictions relating to sex, sexual orientation, sexual paraphernalia,
• Depictions including profanity or profane imagery,
• Depictions including copyrighted phrases, logos, characters or other materials without the express written consent of the copyright holder,
• Depictions that endorse or affiliate with certain political candidates, protest or socially polarizing topics that aren’t endorsed by Headquarters,
• Depictions including or implying hazing activities.

It is best practice to seek the approval of Delta Sigma Phi’s Headquarters before reproducing Delta Sigma Phi trademarks in any medium.

Visual Identity

The Delta Sigma Phi letters, with wordmark and tagline in the below horizontal orientation is the most common public identifier of our Fraternity, and may be used across all applications. The following pages will outline the proper use of this and other Delta Sigma Phi marks.

Proper use of our logo ensures the maximum impact of the Delta Sigma Phi brand, aligned with our values and heritage, while we strive to be America’s leading fraternity.

Delta Sigma Phi’s logo and associated marks were updated in 2017. These updates include the standardization of our Nile Green color, as well as a leaning, progressive style that emphasizes our continued growth and progress towards the future.

DOWNLOAD: Full Color  |  Grayscale  |  Solid

The Delta Sigma Phi logo is available in both horizontal (primary) and vertical (optional) layouts for ease of use. The horizontal logo should always be used except if layouts demand an alternate approach. The logo is the officially recognized marks for the organization and it is considered best practice to adhere to this version for reproduction.

DOWNLOAD: Full Color  |  Grayscale  |  Solid

Color Variations:

• Full Color – The preferred logo that should be used most often. The full color version should always be the version of choice
• Grayscale – This version should be used when the logo will only ever be viewed and/or printed in black and white.
• Monotone – This version should be used for physical applications (eg, die-struck lapel pin, laser-cut award, etc.) or single color printing.

For experienced graphic designers and vendors, a vector file containing all versions of the logo is available for download here. All merchandise, whether it is sold or given away, must be submitted through Delta Sigma Phi’s Greek licensing vendor, Affinity Consultants at www.greeklicensing.com. Chapter leaders are asked to confirm with vendors that they are properly licensed before proceeding with any purchases.

Colors

Adopted in 1905, Delta Sigma Phi’s colors are Nile Green, and white. For ease of use, these colors were standardized in 2017 to follow the Pantone Color Matching System, which is the authority and industry standard for color identification. The Pantone color values should always be used when the vendor or system/software can accept them. Other color mixes are included should Pantone not be an available option.

Two secondary colors, Desert Gold and Royal Purple, are available for use on a limited, case-by-case basis and are strictly mean to accent the primary colors. These colors are inspired by our historic symbolism. The Delta Sigma Phi logo should never be recolored with these secondary, or any other, colors.

In addition to organizational colors, we frequently use the school colors of our chapters across a variety of print and digital channels. If you need to utilize chapter colors, please reference our online Adobe color library for the full collection.

Incorrect Uses

To ensure consistency with Delta Sigma Phi’s visual standards, the logo should only be used as provided and should not be modified in any way. Color and orientation variations are available to ensure the logo is used in a manner that maintains quality and visibility.

Do not:

1. Remove portions of the logo.
2. Compress the logo vertically or,
3. Horizontally.
4. Recolor the logo.
5. Skew or rotate the logo.
6. Add outlines to the logo.
7. Use the logo in instances where it becomes illegible.

Symbols and Other Imagery

It is vital that symbols, insignia and other imagery also align with Delta Sigma Phi’s brand standards. At no times are any Delta Sigma Phi symbols allowed to be used in other color formats outside of those outlined below.

The New Member Pin

The new member pin is circular, with a white background and gold border. The graphic version should use Delta Sigma Phi’s color palette – Nile Green and Desert Gold. A monotone version can be used when color is not available.

DOWNLOAD: Full Color  |  Monotone  |  Vector

Typography

Delta Sigma Phi uses three primary typefaces for the core visual brand. These typefaces should be used throughout publications and marketing materials as appropriate.

• Uni Sans
• Abula
• Open Sans

Recognizing these fonts are not easily available for all applications, the below fonts may be used as suitable replacements in publications, Microsoft applications, or email:

• Helvetica
• Calibri
• Arial

Commonly Used Words and Phrases / Style Guide